2021 has ended on a high for Bisley as we won the Storage Product of the Year for our Belong collection at the Mixology North21 Awards on Friday.
Held in Manchester, the awards are an exciting celebration of inspiring projects, commercial products, and the creative people that bring these innovative ideas to life.
Designed in the grip of a pandemic, the Belong collection was designed to bring flexibility and savvy solutions that don’t compromise on style and space, as many of us were forced to work from home. Belong creates a sanctuary wherever you are, so you can focus and stay on top of your workload in comfort.
Richard Costin, Bisley CEO said; “We are truly delighted to win the Storage Product of the Year for our Belong collection at the Mixology North21 Awards, especially after what has been a difficult 18 months for the industry.
"During lockdown we evaluated our business, our selling channels, how the economy would react, and how business and the working environment might change. We set a number of initiatives for small groups within Bisley, utilising their skills and challenging them to develop new products, find new selling channels and to market these initiatives to new people to protect our business. These initiatives brought our people together in ways we have never done before.
“I’m so proud to be a part of this fantastic business with so many brilliant people and I’d like to personally thank our customers, subsidiaries, and our staff for their support, loyalty, and commitment.”
Chris Fowler, Designer of International Projects at Bisley said; “Designing our Belong collection was an interesting and important challenge for us in the teeth of the pandemic. We were looking to target a new audience (the home worker) using materials we didn’t need to import, utilising our existing manufacturing processes, supported by stand out photography and marketing collateral, to bring this imaginative collection all together in a few months.
“We are thrilled that this body of work has been recognised and awarded Storage Product of the Year at Mixology North21. Thank you very much!”