Bisley Leadership Team • Bisley

We have a way of doing business here at Bisley –encapsulated by the phrase: Enduring Relationships.

Photo of Tony Brown

Tony Brown


Our Chairman is the son of Bisley founder Freddy Brown. He joined the business in 1960 and took ownership in 1970 after his father retired, successfully steering Bisley through the recessions of the seventies and eighties. He’s taken a step back from the day-to-day running of the company but he is still a regular face in our offices and on the factory floor.

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Richard Costin

Chief Executive Officer

Richard was initially the Sales Director of Banner Business Services, where he progressed into the role of Managing Director in 2009. The business merged in 2014 and Richard remained MD - successfully managing the integration whilst continuing to win and retain all business during this period. He also held the position of MD for Vow Retail until he left the business in 2017 to set up his own successful consulting business. Richard is a long-standing friend of Bisley; but only recently joined the business.

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Paul Crutcher

Operations Director

Upon successful completion of his degree in Mechanical Engineering in 1997, Paul joined the Production Engineering team here at Bisley. He then spent time as a Project Engineer and Business Unit Manager, honing his management skills alongside completing an MBA. He’s now our Operations Director with responsibility for Procurement, Manufacturing and Logistics.

Photo of Paul Ostrolenk

Paul Ostrolenk

Technical Director

Paul uses his 35 years of engineering experience to lead our Technical Services division and is responsible for product development, engineering support, capital investment, H&S and quality activities. MBA qualified, Paul joined Bisley in 1987 after having completed a mechanical engineering apprenticeship at Racal Electronics and has worked in all areas of technical support.

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Philip Ashdown

Company Secretary

Philip has worked for the Finance department and Board of Directors for the past 25 years, previously having worked for a national construction company. CIMA qualified, he has a wealth of legal, administrative and financial experience.

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Helen Owen

Marketing Director

Helen graduated with a Business Studies degree from Oxford Brookes University and chose to follow a career in marketing. She took her first job at Dyson and continued her studies by completing a CIM Diploma. During her time at Dyson, Helen discovered a passion for product, which was put into practice at a high-tech start-up company called Motion Media. Here, she headed up the product management and latterly marketing teams. Her move into furniture came in 2004 and after a decade of working as a Bisley customer, Helen joined the Bisley team in 2015 and was appointed to the Board in 2018. She is now responsible for Group Marketing, Product Management and Channel Development teams.

Photo of Robin Bayliss

Robin Bayliss

Group Sales Director

Robin has extensive experience in the furniture industry with 32 years working in manufacturing, dealerships and two successful start-ups. Leaving university with a business degree, he started into the furniture industry in 1987 with Gordon Russell which was later acquired by Steelcase Strafor where he stayed for 15 years. He then became the UK Sales Director for Allermuir, part of the Senator Group until his departure to create two start-ups in the UK namely BuzziSpace and IdeaPaint which became successful brands globally. During his reign at IdeaPaint he became VP of International Sales responsible for the development and management of 75 distributors from Brazil to Japan. Robin joined Bisley in 2017 and became a Board Member in 2018 and Group Sales Director in 2019.

Photo of David Appleby

David Appleby

IT Director

A programmer by trade and having graduated in Computer Studies at Teesside University, David joined Bisley in 2007 after stints in the Finance and Defence sectors. Since 2011 he’s been leading the team responsible for delivering IT services in our factory and throughout our business.

Photo of Jack Redmond

Jack Redmond

Manufacturing Director

Jack has been with Bisley since 1982. He started his career in the press shop, before progressing into a Supervisor position and then into a Production Manager position at our manufacturing site in Surrey. Following the closure of our Surrey site in 2013, Jack moved to our Newport site where he became a Factory Manager and was responsible for overseeing all manufacturing. In 2018, he was appointed to the Board and has since worked closely with both steel manufacturing and the wood plant.

Photo of David Botterill

David Botterill

Finance Director

Following a degree in Mechanical Engineering from the University of Nottingham, David became a qualified accountant with Deloitte. Since then, he has gained extensive experience in the finance sector, having worked for a number of manufacturing companies. David joined Bisley in 2013 as a Financial Controller and was responsible for our UK entities. He joined the board in 2018 – and, having relocated the finance team to our Newport office, David is now responsible for all of our financial reporting.


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